30%
Open rates surged by over 30%, and click rates experienced a significant uplift of 0.35%. These improvements were directly attributed to the enhanced engagement and relevance of the email campaigns.

About the company
- HK Vitals is a prominent health supplement brand in India, renowned for its commitment to providing high-quality nutritional products.
- With a focus on enhancing overall well-being, HK Vitals offers a diverse range of supplements catering to various health needs.
- Backed by extensive research and development, the brand has established itself as a trusted choice for consumers seeking to supplement their diet and support their health goals.
Business challenge
- HK Vitals emails were consistently landed in spam folders which negatively impacted their deliverability.
- Open rate, click rate, and other performance metrics were very poor, even with their active databases.
- They were unable to reach the entire customer base due to spam concerns.

Kasplo solution
- Kasplo enhanced HK Vitals’ email deliverability by implementing strong email authentication, IP and domain reputation management, and providing real-time analytics to optimize campaign performance.
- HK Vitals significantly improved campaign performance through targeted audience segmentation, A/B testing, personalized content, optimized subject lines, enhanced visual design, and real-time performance monitoring, with strategic support from Kasplo.
- Kasplo targeted the entire database of HK Vitals by following the best practices including subscriber management, email preference and spam complaint handling.

Divig Sethi, General Manager -
Digital Marketing
HK Vitals
“Kasplo’s support and expertise have been exceptional. Their team was responsive, knowledgeable, and made the MoEngage integration seamless. They guided us through every step, aligning our systems and providing valuable insights. As a result, we’ve seen significant revenue growth. I highly recommend Kasplo for anyone seeking a dedicated growth partner”