Segment and reach the right audience with precision
Nothing frustrates subscribers more than irrelevant messages.
Personalize your communications to match their interests, behaviors, and journey stages.
Make the most of custom segments for a personal approach
Reach your audience with more than just generic emails. Achieve a precise approach using the evolved segmentation.
Define segments
Determine key aspects like demographics, habits to categorize your audience.
Establish criteria
Set clear conditions based on selected traits, such as behaviors or attributes.
Personalize messaging
Tailor your content, and offers to match the needs of each group and your objectives.
Use AND/OR logic
Apply AND/OR logical operators to sharpen your segment definitions for precise outreach.
Save time in retargeting your customers
Duplicate segments
Clone segments easily to replicate past achievements. No need to start from scratch, It saves time while keeping your campaigns and strategies consistent.
Auto-update segments
No more manual updates, your segments automatically refresh with the latest data, ensuring your messaging remains relevant.
Automation & contact tagging
Streamline your segmentation with automated work flows and organized contact tags for hyper-personalized messaging.
Leverage evolved and adaptable segment strategies
Customer lifecycle segmentation
Keep your top customers interested with lifecycle segments. Track their actions to improve retention, encourage repeat purchases, and make your brand unforgettable.
Shopping behavior segmentation
Target customers based on how they shop with our e-commerce segmentation. Filter by buying history and other behaviors to make your marketing more effective.
Engagement-based segmentation
Leverage data to improve your emails. Set up smart sending schedules to enhance results, whether you’re sharing regular deals or trying to win back past customers.
Kasplo has been a user-friendly email platform. We have been using it for 4-5 months now. The autoresponder feature is really helpful in outbound communication to all new leads. Moreover, the service from Kasplo is amazing. Their staff is well trained and adheres to the needs understanding the importance.
Akshay Jain
Assistant Marketing Manger - uFaber
750+ Brands discovered the Kasplo advantage
How Kapiva achieved better in-boxing and higher ROI
52.13%
Kapiva’s in-box ratio before the partnership with Kasplo.
86.29%
uplifted the in-boxing by Kasplo in 45 days
Gmail inboxing reaches 94%, leading to a surge in revenue conversion for FabAlley
4.42%
FabAlley witnessed an open rate of 37% with the help of Kasplo’s managed services.
How UFaber doubled their conversation with superior inboxing in gmail?
60.96%
UFaber’s in box ratio before the association with kasplo
98%
UFaber’s in box ratio after the association with kasplo
Great Tool and Team with lots of potential & high spirit. Engaging this tool & team is a game changer and produces very high ROI. Great Product. The Cadences are extremely helpful and have saved the team countless hours of manual work.
Divakara N C
Assistant General Manager, IT - Karnataka Bank
Embrace meaningful interactions with customers
Move away from one-size-fits-all messaging and embrace a personalized approach with Kasplo.