Forest Essentials' journey to 100% IPR with Kasplo
100%
With the help of our outstanding campaign specialist, we achieved the best inbox placement rate (IPR) by covering their whole datasets (active + less active) with 100% inboxing, which is more than 35% of their expectations.Â
About the company
- Forest Essentials, founded in 2000 by Mira Kulkarni, emerges as a distinctive player in India’s burgeoning luxury Ayurveda skincare and wellness industry.
- Inspired by ancient Ayurvedic texts and crafted with a meticulous blend of traditional formulations and modern techniques, Forest Essentials has carved a niche for itself in the market.
- With a commitment to purity, authenticity, and sustainable practices, the brand offers a luxurious range of skincare, haircare, and wellness products that appeal to sophisticated consumers seeking both efficacy and natural elegance.
Business challenge
- They aimed to engage customers effectively but faced fluctuating campaign performance metrics, especially in Inbox Placement Rate (IPR).
- They struggled with low email opens, clicks, and overall engagement rates despite their substantial customer base.
- The expected Return on Investment (ROI) did not meet their goals, indicating a need for more effective campaign strategies.
- Despite a large customer base, Forest Essentials seeks to re-engage 75% of their dormant users.
Kasplo solution
- Kasplo improved Forest Essentials’ IPR by using dedicated IPs, strategic domain warmup, regular list cleanup, essential authentication protocols, advanced spam prevention, and feedback loops to enhance deliverability and maintain a positive sender reputation.
- We raised email engagement by analyzing audience data for targeted segmentation, optimizing subject lines and CTAs, incorporating high-quality visuals, and using A/B testing to refine content and timing.
- To meet ROI targets, Kasplo analyzed BUA rates, optimized email scheduling based on historical data, reduced unsubscribes, and used time-based reporting to send emails during peak engagement periods, improving deliverability and engagement.
- Kasplo re-engaged dormant users by segmenting them based on past interactions, delivering personalized campaigns with interactive content, and offering tailored win-back incentives like discounts, free samples, and personalized product recommendations.
Sanchit Arora ,
CRM and Loyalty Head
Forest Essentials
“We have been partnered with the Kasplo team for almost a year now, and their support has been outstanding from day one. Thanks to their expertise in deliverability, our revenue has grown drastically beyond what we initially planned. The team’s dedication and consistency are truly remarkable. I highly recommend Kasplo to any brand looking to boost their results.”
