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Email marketing has always been a game of precision. The right subject line, sender name, email content, or even the send time can make or break your campaign’s performance. For years, marketers have relied on A/B testing to improve email engagement, but there’s a more advanced, data-driven approach: Multivariate testing. If you’re still sticking to A/B testing, you might be missing out on significant opportunities to optimize your campaigns.

Newsletters are one of the most effective ways to connect with your audience, but many businesses still miss the mark when crafting them. Whether it’s failing to personalize content or neglecting mobile optimization, common mistakes are easy to make. These missteps can affect your open rates, click-through rates, and overall engagement. In this post, we’ll walk you through nine common newsletter mistakes most marketers overlook—and how you can avoid them. Let’s dive in and make sure your next newsletter delivers the impact you’re aiming for.

Let’s face it: love is in the air, but so is email marketing, and for good reason. Just like a great relationship, email marketing is about trust, consistency, and understanding. It’s about creating a lasting bond, not a fleeting affair. And in today’s fast-paced world, email marketing is the unsung hero that allows businesses to connect with their audience in ways that are deep, meaningful, and profitable.

A Customer Relationship Management (CRM) system is more than just a tool to store contact information. It’s a powerhouse that can transform the way your business manages relationships, enhances customer service, and boosts sales. Choosing the right CRM for your business can be overwhelming, with so many options available. But worry not! We’re here to simplify the process by guiding you through key features to look for and presenting our top 10 picks for every business.

When Google introduced AMP for email in March 2019, it set the stage for a new era of interactivity and real-time content within email marketing. With the ability to include interactive features like forms, carousels, and menus, AMP brought landing-page-like functionality to inboxes, promising to enhance the user experience. As we enter 2025, AMP emails continue to redefine email marketing strategies, allowing businesses to engage their audiences with dynamic content directly in their inbox.