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When Google introduced AMP for email in March 2019, it set the stage for a new era of interactivity and real-time content within email marketing. With the ability to include interactive features like forms, carousels, and menus, AMP brought landing-page-like functionality to inboxes, promising to enhance the user experience. As we enter 2025, AMP emails continue to redefine email marketing strategies, allowing businesses to engage their audiences with dynamic content directly in their inbox.
In this blog, we will cover how AMP Emails are going to affect 2024, why one should emphasize AMP this year, types of AMP Emails, and how AMP will change the face of Email Marketing. We will further look into how AMP Emails have taken a huge leap forward with Kasplo and other important aspects of this technology.
The evolution of AMP Emails
From static to dynamic email
Email marketing has come a long way since its inception. What started as simple text-based messages has evolved into rich, multimedia experiences. However, the true game-changer has been the shift from static to dynamic content.
The rise of AMP technology in emails
Impact in 2024
In 2024, AMP emails gained significant traction, with numerous brands adopting this technology to enhance user engagement. Research from Dispatch indicates that 60% of people are likely to engage with an interactive email achieving up to a 5x increase in clicks compared to traditional HTML emails, with 80% of engagement stemming from the AMP version.
This surge in engagement underscores the effectiveness of interactive content in capturing and retaining audience attention.
Why focusing on AMP Emails is crucial in 2025
AMP email adoption has grown noticeably as of 2024. Major email programs, such as Gmail, Yahoo, and Outlook, now accept AMP emails, reaching more than 80% of email users globally.
Businesses like Razorpay improved their survey response rate by 257% with AMP, increasing engagement on product awareness campaigns by 45% and converting 87% more merchants to the platform. Consumers, on the other hand, appreciate the convenience of interacting with content without leaving their inboxes.
Here's how AMP makes a difference.
Stay ahead of the competition: As more brands implement AMP technology, those who do not will lag behind. Implementing AMP emails allows firms to stay ahead of the competition and differentiate themselves in a crowded industry.
Meet evolving consumer expectations: Consumers today have higher expectations for their email experiences. They like dynamic, real-time material that is simple to engage with. AMP emails meet these standards and give an excellent user experience.
Capitalize on mobile usage: Given that mobile devices account for the vast majority of email opens, it is critical to provide mobile-optimized content. AMP emails are mobile-friendly, providing a consistent experience for consumers on smartphones and tablets.
Drive higher ROI: AMP emails’ increased engagement and conversion rates might result in a higher return on investment (ROI) for email marketing initiatives. By focusing on AMP, organizations can increase the effectiveness of their email marketing operations.
“The AMP project has reached the point where it offers impressive speed benefits without any usability sacrifices. But it’s also on the brink of extending those benefits to fast non-AMP pages. So it’s about to become just another option for mobile optimization.”
Types of AMP Emails
There are several forms of AMP emails that brands may use to provide engaging and interactive experiences for their customers. Some of the most popular varieties are:
1. Interactive forms: AMP emails can contain interactive forms that allow readers to complete surveys, provide comments, or send requests directly from the email. This eliminates the need for recipients to visit a different website, simplifying the procedure.
2. Real-time data feeds: AMP emails can include live stock prices, weather updates, and event schedules. This ensures that receivers always have the most up-to-date information.
3. Accordion menus: Accordion menus enable marketers to show material in a collapsible fashion, allowing recipients to easily move through various portions of the email. This is perfect for newsletters and content-heavy communications.
4. Embedded videos: Unlike traditional emails, which often need recipients to click a link to view a video, AMP emails can embed videos straight inside the email. This allows for a more seamless and enjoyable viewing experience.
5. Image carousels: Image carousels allow recipients to peruse various images or products within an email. This function is very handy for e-commerce businesses that want to promote their products in a visually appealing way.
Various applications of AMP in Emails
AMP’s adaptability makes it suitable for a wide range of email marketing applications:
- Surveys and feedback forms: Collect user insights without forwarding them to external websites.
- Event RSVPs: Allow recipients to confirm attendance right in the email.
- Product carousels: Display numerous products in a single, interactive carousel to enhance the purchasing experience.
- Real-time updates: Display live information, such as current stock levels or live scores, to keep material relevant.
These features not only improve the user experience, but also give marketers with useful information about user interactions.
“The importance of AMP in 2024 can be questioned. Although it delivers considerable improvements in speed, advancements in mobile tech and web development approaches present various other ways to achieve swift page loads.
By centering on responsive design and enhancing Core Web Vitals among other optimization strategies, owners of websites are able to make certain their sites deliver speediness, effectiveness, and user-friendliness. Whether or not to utilize AMP ought to be a choice grounded on an exhaustive evaluation of the specific requirements and objectives pertinent to each individual website.”
Measuring success: KPIs for AMP Emails in 2025
Engagement metrics beyond open rates
Look at metrics like time spent interacting with the email, number of in-email actions taken, and repeat engagements.
Conversion attribution in interactive Emails
Advanced analytics capabilities now enable exact tracking of conversions that take place directly within AMP emails.
Customer satisfaction and retention indicators
Monitor metrics such as Net Promoter Score (NPS) and customer lifetime value to assess the long-term impact of your AMP email strategy.
AMP Emails using Kasplo
Platforms such as Kasplo have been in the forefront of implementing AMP technology. Kasplo’s email marketing solution allows firms to easily create visually compelling, interactive emails. Kasplo’s features include a user-friendly drag-and-drop editor, customisable templates, and powerful segmentation, allowing advertisers to offer targeted AMP content that resonates with their audience. The platform’s automated capabilities improve client engagement by delivering timely, relevant content depending on user activity.
Make your emails interactive and engaging with Kasplo
Wrap up
As we look ahead to 2025 and beyond, it’s apparent that AMP emails are more than simply a trend; they represent a fundamental transformation in how organizations connect with their consumers. AMP emails are changing the game for digital engagement by offering interactive, real-time, and tailored experiences directly in the inbox.
The resources available for adopting AMP emails are continuously expanding, making it easier than ever for businesses of all sizes to embrace this technology. The barriers to entry are lower than ever before, with thorough documentation as well as user-friendly tools and templates.
For businesses trying to stay ahead of the curve, now is the moment to use AMP email technology. With platforms like Kasplo making implementation easier than ever and a variety of tools at your disposal, there’s no reason to wait. The future of email is arrived, and it’s more dynamic, interactive, and effective than ever before.
