Author name: Vamshi

Marketing Strategies

Mobile-first emails: Design for the thumb

In the era of constant scrolling, push notifications, and fast thumb swipes, email marketing is no longer just about showing up in an inbox, it’s about showing up right on their phone, at the right moment, with the right design. And that means going mobile-first.

Privacy changes

Navigating through Apple’s mail privacy protection

When Apple introduced its Mail Privacy Protection (MPP) feature alongside iOS 15 in September 2021, the email marketing landscape slowly evolved rather than revolutionized. For marketers, it was a root shift in how we thought about and tackled measuring engagement, beyond a feature upgrade. As the hitherto dependable metrics of open rates and precise audience segmentation began to crumble, we had to rethink our approaches and devise new, more sustainable ways of connecting with our audience.

Marketing Strategies

Retention marketing: creating customers for life

Post-purchase emails are one of the most powerful tools in an eCommerce marketer’s toolkit. They’re not just about thanking your customers for their purchase – they’re an opportunity to nurture your relationship with them, increase engagement, and drive additional revenue. But how do you make these emails truly stand out?

Marketing Trends

10 Creative post-purchase email campaigns & how to create them

Post-purchase emails are one of the most powerful tools in an eCommerce marketer’s toolkit. They’re not just about thanking your customers for their purchase – they’re an opportunity to nurture your relationship with them, increase engagement, and drive additional revenue. But how do you make these emails truly stand out?

Marketing Trends

9 common mistakes to avoid in your newsletter

Newsletters are one of the most effective ways to connect with your audience, but many businesses still miss the mark when crafting them. Whether it’s failing to personalize content or neglecting mobile optimization, common mistakes are easy to make. These missteps can affect your open rates, click-through rates, and overall engagement. In this post, we’ll walk you through nine common newsletter mistakes most marketers overlook—and how you can avoid them. Let’s dive in and make sure your next newsletter delivers the impact you’re aiming for.

Company & Product

How to restore your sending reputation?

Imagine this: You’ve spent months building your email list, crafting the perfect campaigns, and hitting send with confidence only to see your open rates plummet and your emails land in spam. Frustrating, right? Your sender reputation is at stake, and if you don’t fix it, your emails might never reach the inbox again.

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