How Tata1MG Achieved 93% Inboxing and Boosted Reach by 41%
65.98%
Tata 1mg in-box ratio before the association with Kasplo.
93.01%
Tata 1mg in-box ratio after the association with Kasplo.
About the company
- Tata 1mg, a subsidiary of Tata Group and a prominent player in India’s healthcare sector, offers a comprehensive platform for online medicine purchase, diagnostic tests, doctor consultations, and wellness products.
- With a commitment to providing accessible and reliable healthcare services, Tata 1mg has rapidly grown its customer base and expanded its offerings.
- However, in the competitive landscape of the digital health industry, Tata 1mg faced challenges in effectively engaging and
communicating with its customers through email marketing
Business challenge
- Inboxing Challenges: Tata 1mg’s marketing emails were struggling to consistently land in recipients’ primary inboxes. Many emails were getting flagged as spam or promotions, leading to a reduced visibility of their communication and potential missed opportunities for engagement.
- Issue with Email Deliverability: Tata 1mg was facing difficulties in encouraging recipients to click on the links within their emails. The Click-Through Rate, a crucial metric for measuring email engagement, was below the desired benchmark, impacting the effectiveness of their email campaigns. recipients, leading to missed opportunities to communicate promotional offers, new arrivals, and other important updates
Kasplo solution
- Managed Email Marketing Services: In response to these challenges, Tata 1mg turned to Kasplo, a leading provider of email marketing solutions, to revamp their email marketing strategies. Kasplo offered a comprehensive suite of managed email marketing services to address Tata 1mg’s specific challenges.
- High Throttle Solution: With exceptional scalability, Kasplo achieved high throughput for the delivery of huge volume of time-sensitive emails without compromising operational efficiency, providing Tata 1mg with optimal performance for their critical campaigns and maximizing customer engagement.
- A/B Testing: Kasplo conducted A/B tests on various elements of Tata 1mg’s emails, such as subject lines, content layout, and call-to-action buttons, to identify the most effective variations.
- Real-time Inbox Monitoring: Kasplo implemented real-time monitoring of inbox placement rates to optimize campaign delivery and ensure emails were reaching the primary inbox.
Sanchit Arora ,
CRM and Loyalty Head
Forest Essentials
“We have been partnered with the Kasplo team for almost a year now, and their support has been outstanding from day one. Thanks to their expertise in deliverability, our revenue has grown drastically beyond what we initially planned. The team’s dedication and consistency are truly remarkable. I highly recommend Kasplo to any brand looking to boost their results.”
