Segment and reach the right audience with precision
Nothing frustrates subscribers more than irrelevant messages.
Personalize your communications to match their interests, behaviors, and journey stages.
Make the most of custom segments for a personal approach
Reach your audience with more than just generic emails. Achieve a precise approach using the evolved segmentation.
Define segments
Determine key aspects like demographics, habits to categorize your audience.
Establish criteria
Set clear conditions based on selected traits, such as behaviors or attributes.
Personalize messaging
Tailor your content, and offers to match the needs of each group and your objectives.
Use AND/OR logic
Apply AND/OR logical operators to sharpen your segment definitions for precise outreach.
Save time in retargeting your customers
Duplicate segments
Clone segments easily to replicate past achievements. No need to start from scratch, It saves time while keeping your campaigns and strategies consistent.
Auto-update segments
No more manual updates, your segments automatically refresh with the latest data, ensuring your messaging remains relevant.
Automation & contact tagging
Streamline your segmentation with automated work flows and organized contact tags for hyper-personalized messaging.
Leverage evolved and adaptable segment strategies
Customer lifecycle segmentation
Keep your top customers interested with lifecycle segments. Track their actions to improve retention, encourage repeat purchases, and make your brand unforgettable.
Shopping behavior segmentation
Target customers based on how they shop with our e-commerce segmentation. Filter by buying history and other behaviors to make your marketing more effective.
Engagement-based segmentation
Leverage data to improve your emails. Set up smart sending schedules to enhance results, whether you’re sharing regular deals or trying to win back past customers.
500+ Brands discovered the Kasplo advantage
How uFaber doubled their conversions with superior inboxing in gmail?
60.96%
uFaber’s in-box ratio before the association with Kasplo.
98%
uFaber’s in-box ratio after the association with Kasplo.
How Kapiva achieved better in-boxing and higher ROI.
52.13%
Kapiva’s in-box ratio before the partnership with Kasplo.
86.29%
Uplifted the in-boxing by Kasplo in 45 days.
Learn how Unocoin witnessed 24X more inbox placement and 10X growth in open rate.
4.42%
Unocoin’s in-box ratio before the association with Kasplo.
96.75%
Unocoin’s in-box ratio after the association with Kasplo.
Gmail inboxing reaches 94%, leading to a surge in revenue conversion for FabAlley
37%
FabAlley witnessed an open rate of 37% with the help of Kasplo’s managed services.
Learn how Karnataka Bank achieved a 10X uplift in its open rates.
10X
Karnataka Bank witnesses a 10X uplift in open rates and 20X increase in cross-selling.
See why our customers love us
Embrace meaningful interactions with customers
Move away from one-size-fits-all messaging and embrace a personalized approach with Kasplo.