Create a seed list

You will learn:

Learn how to create a seed list, export and import email addresses into the seed list, and how to use it.

How it works:

A seed list in email marketing is a group of email addresses used to test and monitor campaigns. It can include internal and external addresses to ensure emails look & feel, reach inboxes, and perform well.

Testing with a seed list helps identify and fix issues, improving deliverability and engagement before reaching your full audience.

Step 1: Access seed list

From Dashboard > Setting > Select GLOBAL SETTINGS. At the top, you’ll find the Seed List section.

Step 2: Create a new seed list

Click on “CREATE SEED LIST” to add a new list. Enter the name of the list in the pop-up, then click “CREATE.”

The list is now created. You can now add email addresses to the list to send the test email.

Step 3: Import and export emails into the seed list

  1. To import emails into the list, click on the (+) in the Actions column. Select “Add contacts (+),” add the email IDs to the list, and click “Save.”

2. To bulk import data, click the (+) icon in the Actions column, choose “Import contacts,” upload your CSV file, and click “Save.”

Note: Download a sample CSV file by clicking here.

3. The number of emails added to the list will be displayed under “Number of IDs.” Next to that you can also check the status (Active/Inactive) of the list.

4. To export the seed list, click again on the (+) in the Actions column. Select “Export,” and the list will be downloaded in CSV format.


5. You can also view and delete the list from the Actions (+).

Step 4: Use the seed list

  1. Include the seed list when setting up a campaign to ensure that test emails are sent to the email IDs in the list, ensuring successful delivery of your campaigns.
  2. Refer to this help article to learn how to use a seed list while creating a campaign.
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