Help articles

Capping and Pruning of emails In this article Step 1: Access capping and pruning Step 2: Capping the number of emails sent Step 3: Pruning the number of emails sent You will learn: Learn how to set daily or periodic email limits for individuals and stop sending emails after a certain number of unopened messages. This will help you avoid overwhelming your customers with too many emails. How it works: Capping: Limit the number of emails sent to a contact per day or over a specific period. Pruning: Limit the number of emails sent to a contact whose prior emails were not read.  Step 1: Access capping and pruning From the Dashboard > Settings > GLOBAL SETTINGS, scroll down to find the Capping & Pruning section. On the left side, you’ll find options for Capping, and on the right side, you’ll find options for Pruning. Step 2: Capping the number of emails sent In the Capping box, set the maximum number of emails to be sent per day to a particular contact. For example, if you enter 5, each person will receive at most 5 emails per day. Note: Maximum number of days you can add is 365 days. Step 3: Pruning the number of emails sent In Pruning, you will have two options: “Contact pruning by score” and “Contact pruning by day”. You can enable either of the methods. 1. Contact pruning by score: Limit the number of emails sent to a contact if previous emails haven’t been opened.   Example: If you set the limit to 4, no more than 4 emails will be sent to a contact if none of the previous emails were opened. Contact pruning by day: Limit the number of days emails are sent to a contact if previous emails haven’t been opened. Example: If you set the limit to 4 days, emails will be sent for up to 4 days, and if none of the emails are opened during this period, further emails will be paused. You can enable either of these options. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Create and manage suppression list In this article Step 1: Create a suppression list Step 2: Manage the suppression list You will learn: Discover how to create a suppression list and automatically manage subscribers by adding them to the subscription list. How it works: Create a list to exclude specific email addresses from your campaigns. Automatically add subscribers to the right list based on their actions, such as unsubscribes, bounces, or complaints. This approach helps you effectively manage your email outreach and keep your lists clean and targeted. Step 1: Create a suppression list To access suppression management, navigate to Dashboard > Settings > GLOBAL SETTINGS> Scroll down until you find the “Global Suppression List” under the “Seed List” section. Click “CREATE SUPPRESSION LIST”. Enter the name of the suppression list in the pop and click on “CREATE” 2. To add contacts to the suppression list, click the (+) icon in the Action column, then select “Add contacts”. Input the contacts and choose the appropriate category from the dropdown menu. Finally, click “SAVE”. 3. To bulk import data, click the (+) icon in the Actions column, choose “Import contacts,” upload your CSV file, and click “Save.”Note: Download a sample CSV file by clicking here. 4. The number of emails added to the list will be displayed under “Number of IDs.” Next to that you can also check the status (Active/Inactive) of the list. 5. To export the seed list, click again on the (+) in the Actions column. Select “Export,” and the list will be downloaded in CSV format. 6.You can also view and delete the list from the Actions (+). You can automatically add contacts to the appropriate suppression list based on their actions. Step 2: Manage the suppression list Scroll down to the “Global Auto Subscriber Management” section below the “Global Suppression List”, from there you can auto-manage your suppression lists. 2. You can automatically manage actions like unsubscribes, bounces, and complaints by adding those contacts to the appropriate suppression lists. 3. To do this, select the “Auto Unsubscribe Suppression List” option and choose the list where you want to add your unsubscribe contacts automatically. This ensures that whenever a contact unsubscribes, they are added to this list, preventing future emails from being sent to them. 4.Select the “Auto Bounces Suppression List” option and choose the list where you want to add your bounced contacts automatically. This ensures that whenever a contact gets bounced, they are added to this list, preventing future emails from being sent to them. 5.Select the “Auto Complaint Suppression List” option and choose the list where you want to add your complaint contacts automatically. This ensures that whenever a contact spam complained, they are added to this list, preventing future emails from being sent to them. 6. Once lists are added, click on “Save” to automatically assign contacts to their appropriate list. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Create a seed list In this article Step 1: Access seed list Step 2: Create a new seed list Step 3: Import and export emails into the seed list Step 4: Use the seed list You will learn: Learn how to create a seed list, export and import email addresses into the seed list, and how to use it. How it works: A seed list in email marketing is a group of email addresses used to test and monitor campaigns. It can include internal and external addresses to ensure emails look & feel, reach inboxes, and perform well. Testing with a seed list helps identify and fix issues, improving deliverability and engagement before reaching your full audience. Step 1: Access seed list From Dashboard > Setting > Select GLOBAL SETTINGS. At the top, you’ll find the Seed List section. Step 2: Create a new seed list Click on “CREATE SEED LIST” to add a new list. Enter the name of the list in the pop-up, then click “CREATE.” The list is now created. You can now add email addresses to the list to send the test email. Step 3: Import and export emails into the seed list To import emails into the list, click on the (+) in the Actions column. Select “Add contacts (+),” add the email IDs to the list, and click “Save.” 2. To bulk import data, click the (+) icon in the Actions column, choose “Import contacts,” upload your CSV file, and click “Save.” Note: Download a sample CSV file by clicking here. 3. The number of emails added to the list will be displayed under “Number of IDs.” Next to that you can also check the status (Active/Inactive) of the list. 4. To export the seed list, click again on the (+) in the Actions column. Select “Export,” and the list will be downloaded in CSV format. 5. You can also view and delete the list from the Actions (+). Step 4: Use the seed list Include the seed list when setting up a campaign to ensure that test emails are sent to the email IDs in the list, ensuring successful delivery of your campaigns. Refer to this help article to learn how to use a seed list while creating a campaign. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

AI content generator in drag & drop template builder In this article Step 1: Open your drag-and-drop editor Step 2: Launch AI Step 3. Write your prompt Step 4: Optimize your AI-generated content You will learn: Learn how to use launch AI to generate, edit, and rephrase content effortlessly in a drag-and-drop template builder. How it works: Easily generate new content, improve existing content, or get fresh ideas without leaving the template editor. Just select the text and give a command. The AI will generate content for you.  Step 1: Open your drag-and-drop editor To access the launch AI navigate to Campaigns > Manage Templates > Click on “CREATE TEMPLATE”. Select “Drag & drop editor.” Step 2: Launch AI Select the content container you want to add or edit. After choosing a container, click the “Launch AI” button located on the left side, and then you’ll see a prompt input field. Step 3. Write your prompt In the prompt input field, type in your command or the content you want to generate or improve. The AI will help you create new content or enhance existing text effortlessly. 2.If you’ve enhanced your existing content, you can find your previous version in the “Original” section within the container. Note: Original: Previous version of the content.AI Response: A new version generated by AI based on your prompt. Step 4: Optimize your AI-generated content In addition to Launch AI, Kasplo’s drag-and-drop editor includes built-in prompts located below the prompt input field, which you can use to optimize your content. Note: Fix Grammar: Prompt to correct any grammatical errors in your content.Make Shorter: Condense your content, making it more concise and easier to read.Make Longer: Expand your content, adding more details or information. Translate »: Translate your text into another language.Change Tone of Voice »: Modify the tone of your content, making it more formal, casual, friendly, or professional.Explain as an Expert: Provide a more in-depth and knowledgeable explanation of the topic.Add Emoji: incorporate emojis into your text. 2.Click on the preview button in the top right corner to review content changes in your template. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

How to add a coupon ? In this article Step 1: Access coupon creation Step 2: Create or Add a coupon Step 3: Manage and edit coupons You will learn: Learn how to create/add static and dynamic review coupons. Before enabling a review coupon email, you need to create or add a coupon in your Kasplo Reviews dashboard.  Step 1: Access coupon creation From Dashboard > Settings > Coupon > Click on “Add Coupon” on the top-right corner to create/add a coupon. Step 2: Create or Add a coupon Enter the coupon name in the “Coupon Name” text box you wish to create.  Eg: Site review coupon, Product review coupon, Picture review coupon, etc. 2.Choose the expiry date of the coupon from the “End Date” section. 3.Select the type of coupon you want to create: “Static” or “Dynamic” under the “Coupon Type” section. Static: A single coupon code that all recipients can use. Dynamic: Unique codes will be shared for each recipient. 4.If you select “Static,” enter the coupon code you created on your eCommerce platform in the text box. On selecting “Dynamic,” you need to upload a CSV file with the dynamic coupon codes so that each recipient receives a unique code.  Click here to download a sample CSV file. 5.“Enable” or “Disable” the coupon using the “Status” option. When enabled, the coupon will be active and available for use. When disabled, the coupon will be inactive and not usable by customers.   5. Click on “Add” to save the coupon you created. Step 3: Manage and edit coupons To access the created coupon, go to the Dashboard and navigate to Settings > Coupon. Here, you can view all your created coupons, check their status, see how many recipients have used them, and edit the coupons as needed. Refer the help article to learn how to send this coupon to your customers when they share a review. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Set up a review coupon email In this article Step 1: Access to review coupon email Step 2: Select site review coupon Step 3: Select product review coupon Step 4: Customize the coupon email content Step 5: Compatibility check Step 6: Activate or Deactivate email template You will learn: Learn how to build a customized review coupon email and schedule it to be sent automatically to customers based on their review submissions. Step 1: Access to review coupon email From Dashboard > Email > Email Setup > Click on the edit icon (✏️) to select “Review coupon email”. You will be redirected to the “Email Coupon” page, where you can customize the coupon email. Step 2: Select site review coupon You can automatically send a coupon to customers when they submit a site review for your store. Follow these steps to enable it: From the “Site Review” section, select the coupon from the “Text Coupon” dropdown. If you haven’t added a coupon yet, refer to the help article on how to add a coupon. 2.Enable “On Submission” or “On Approval” from the “Send Coupon” section to customize the timing of the review coupon email. Note: On Submission: A review coupon email will be sent when a customer submits a site review. On Approval: A review coupon email will be sent when the customer’s site review is approved/published. 3.Click on “Save Changes” to save the site review coupon. Step 3: Select product review coupon From the “Product Review” section, you can automatically send a coupon to customers when they submit a text product review and picture review for your store. Follow these steps to enable it: Select the coupon from the “Text Coupon” dropdown.  Select a coupon from the “Picture Coupon” drop-down. Note: Text Coupon: The selected coupon will be sent when a customer submits a text review for the product. Picture Coupon: The selected coupon will be sent when a customer submits a review with a picture of the product purchase. 3.Enable “On Submission” or “On Approval” from the “Send Coupon” section to customize the timing of the review coupon email. Note: On Submission: A review coupon email will be sent when a customer submits a product review. On Approval: A review coupon email will be sent when the customer’s product review is approved/published.   4.Click on “Save Changes” to save the product review coupon. Step 4: Customize the coupon email content From the “Email Content” section, you can customize the body of the email through which the site review or product review coupon will be sent. Include the subject line in the “Subject” field and insert your brand logo along with the content you wish to send in the email body. 2.Customize your template by using tags like store name, coupon name, and coupon expiry date. 3.Customize your footer text according to your preference in the footer section. Step 5: Compatibility check At the top of the email template, verify desktop and device compatibility. Before activating the review coupon email, send a test email for preview. Step 6: Activate or Deactivate email template On the top right, you can activate or deactivate your template. When activated, the review coupon email will be sent to your customers. If deactivated, it will pause the sending of emails. Click on “Save changes” to save the review coupon email. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Integrate your Shopify store with Kasplo Email Marketing app In this article Step 1: Install Kasplo Step 2: Sign in to your Kasplo account You will learn: In this article, you’ll learn how to install the Kasplo email marketing app and connect to your Shopify store. Step 1: Install Kasplo To connect Kasplo reviews to your store, follow these steps to install. From Shopify, go to Apps > Visit Shopify App Store. Search and choose Kasplo Email Marketing app. Click “Install”. Complete the installation process by clicking “Install App.” Step 2: Sign in to your Kasplo account The login credentials will be shared with you over an email to your Shopify account ID. Login and manage your Kasplo email account.  Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Create multiple users in Kasplo email account In this article Step 1: Access user creation Step 2: Enter user details Step 3: Manage and edit user accounts You will learn: You can grant access to Kasplo email app to other users. Learn how to create multiple users in your Kasplo email account. Step 1: Access user creation  Navigate to Dashboard > Settings, then select “Users & Roles.” Click “Create Users” to add a new user. Step 2: Enter user details Upon clicking CREATE USERS, you will be redirected to the Create Organization page where you can enter the details of the users. Enter all the necessary details which are mentioned First Name, Last Name, Email, Phone number, Address line 1, Address line 2, City, State, Pincode, Country, Website and the Role you want to assign. 3.Click on SAVE to add the user. Step 3: Manage and edit user accounts To access user accounts, return to “Users & Roles.” Here, you’ll see all users connected to your Kasplo email account, where you can edit or delete users as needed. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Change password and add multiple users for Kasplo reviews In this article Step 1: Access the teammates page Step 2: Change the password of the app Step 3: Add multiple users You will learn: Learn how to change your password and add multiple users to the Kasplo Reviews app. Step 1: Access the teammates page From Dashboard > Campaigns > Send Campaigns, then click on Create Campaign in the top right corner. 2.Clicking it will redirect you to the “Teammates” page, where you can change your password and add multiple users to the account. Step 2: Change the password of the app On the right side of the Teammates page, you will see a “Change Profile” section where you can update your password. Enter your current password and new password in the designated fields and click “Save Changes.” A password change confirmation mail will be sent to your linked email account. Step 3: Add multiple users In the Teammates section, click “Add Teammate” to add a new user. Upon clicking, a “Add Teammate” pop-up will appear. Enter the name, email address, and password for the user account. 2.Click “Save Teammate” to add the user. A confirmation email will be sent to the user’s email. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Create A/B test campaigns In this article Step 1: Creating A/B Test Campaign Step 2: Choose the campaign name and recipients Step 3: Create multiple versions Step 4: Create or select a pre-built email content Step 5: Choose the condition & Seed list Step 6: Winner selection You will learn: Learn how to set up and run an A/B test for a campaign. You can identify which content yields the best results. This enables you to refine your campaigns, increase engagement, and improve the effectiveness of your email campaigns. How it works In A/B testing you can create multiple versions of your campaign with different content or elements such as subject lines, from email addresses, from names, reply-to emails, and email templates. Send these variations to a randomly selected subset of your audience. Compare performance metrics like open rates and conversions to identify the most effective version. Step 1: Creating A/B Test Campaign From Dashboard > Campaigns > Send Campaigns, then click on Create Campaign in the top right corner. 2.You’ll see two options: Regular and A/B Testing. Choose Regular to build a normal campaign, or A/B Testing to test different campaign variations. 3. Click on the “CREATE” button of the A/B test option. Step 2: Choose the campaign name and recipients You’ll be redirected to the “Create Campaign” page where you can build and test A/B campaigns. Follow these steps to create one: Campaign Name: Name your campaign. List Name: Select the list you want to target. Segment Name: Select the segment you want to target. Note: > You must select a segment or list to send a campaign.                         > From the selected list or segment, the contacts for the A/B test will be distributed evenly among the versions, with the following split details: A & B – 5% each A, B & C – 4% each A, B, C & D – 3% each A, B, C, D & E – 2% each Step 3: Create multiple versions Create multiple versions of your campaign with different subject lines and content to analyze the best-performing elements. Follow these steps: Add as many versions as you want to test (You can add up to 5 versions from A to E). Subject Line: The introduction your contacts will see before opening the email. (Use a different subject line for each version). From Name: The sender name you want your email to be delivered with. From Email Name: The name is displayed when the email is opened. From Email: The email address your recipients will see in the FROM field. Ensure it looks professional and represents your business, e.g., marketing@kasplo.com or sales@kasplo.com. Reply To: Add a different reply-to email address if you want responses to go to a different inbox.  Step 4: Create or select a pre-built email content From three options: Templates, Drag & Drop Editor, and HTML Editor. Choose different content for each version. Templates: Select a pre-built template from the available list. Drag and Drop Editor: Create an email from scratch by dragging and dropping elements. (Note: You can also build an AMP email template using the widgets marked .⚡) HTML Editor: Design an email template from scratch using HTML or paste your code to create it. (Note: Use the AMP Editor in the top right corner to build an AMP email template in this editor.) Step 5: Choose the condition & Seed list Condition: Choose how the winning campaign should be determined from the “How should the winner be chosen?” options. For example, “After 20 hours, the system will check which version has the highest number of clicks.” Seed List: A logic that sends a copy of the campaign to a specific list provided by the admin for reference. Review the campaign thoroughly, then click “Send Test.” Step 6: Winner selection The variation that achieves the highest result based on your specified condition will be selected as the winner and can be sent to the rest of your subscribers. Once a winner is chosen, its name will appear in the A/B test settings. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting