LetsShave witnesses a 38% growth in email open rates through Kasplo.
38%
LetsShave witnessed a 38% growth in it's average open rates after the partnership with Kasplo
About LetsShave
LetsShave is an Indian brand built on innovation and a ‘Let’s do it’ attitude.
LetsShave is shaving at its core, the brand has developed a wide range of high-quality products for both men and women to meet their everyday grooming needs, including hair and skin care and shave and beard care LetsShave.com began as a bootstrapped startup from Chandigarh in the Indian grooming space that started operations from November 2015. LetsShave has created history by bringing the world’s first 6-blade razor to India. Earlier, the market was dependent on 3 or 5-blade razors only.
Business challenge
Lack of bandwidth to handle the campaigns with real-time inbox and engagement monitoring.
LetsShave was looking for ways to uplift its open and click rates and was on the lookout for managed services.
LetsShave team were facing trouble in customer engagement.
Kasplo solution
The team helped the brand streamline, schedule and targeting of email campaigns to customers by setting up multiple segments based on their product preferences and the right send time. This resulted in better customer engagement. User interest : Kasplo team introduced managed services with a dedicated campaign and account manager who paved the way to hassle-free implementation of the best in terms of emailing strategy, analysis, monitoring, inbox placement, optimization, automation, personalization, deliverability which resulted in high in-boxing with 2X jump in terms of open rates and the engagement by the users is an all-time high for LetsShave.
Aditi Sharma. Digital Marketing
LetsShave
Kasplo’s team has been extremely helpful in terms of end-to-end managed services, ensuring that our emails reach our customers’ inboxes and that campaigns are executed on time and are monitored on a daily basis. CONGRATULATIONS TO THE TEAM!
