10X
Karnataka Bank witnesses a 10X uplift in open rates and 20X increase in cross-selling.
About Karnataka Bank:
Karnataka Bank Limited, a leading ‘A’ Class Scheduled Commercial Bank in India, was incorporated on February 18th, 1924 at Mangaluru, a coastal town of Dakshina Kannada district in Karnataka State. The bank took shape in the aftermath of patriotic zeal that engulfed the nation during the freedom movement of 20th Century India. Over the years the Bank grew with the merger of Sringeri Sharada Bank Ltd., Chitradurga Bank Ltd. and Bank of Karnataka
Business challenge
Karnataka Bank was facing issues with low open and click rates along with poor domain reputation. This also affected their reach-out & ROI. They were looking for an email partner who can help them in terms of scalability, list hygiene and better customer engagement.
Kasplo solution
The Kasplo’s Deliverability consultants decided to implement certain proven strategies such as Enterprise Data Quality (EDQ), suppression management, content personalization, content optimization to achieve higher open and click rates. By targeting the right segment at the right time and monitoring the performance closely on a day-to-day basis, Kasplo helped Karnataka Bank overcome its challenges.
Divakara N C, Assistant General Manager, IT
Karnataka Bank
Great Tool and Team with lots of potential & high spirit. Engaging this tool & team is a game changer and produces very high ROI. Great Product. The Cadences are extremely helpful and have saved the team countless hours of manual work.
