Kasplo's
Comprehensive email vertical solution drives email volume growth and user engagement for akbar travels.
About Akbar Travels
Akbar Travels of India is the largest Travel Company in India in terms of number of IATA approved Branches, staff strength and business turnover. Flight bookings have been made simpler than ever after Akbar Travels launched its Travel Portal, Akbar travels online.com, in 2007. The portal has been successfully assisting the passenger to book cheap flight tickets both in National and International sectors. With effect from 12th March, 2014 the name of the travel portal has been changed to ‘Akbartravels.com’.
After years of successful operations since 2007, akbartravels.com is poised for greater growth. In addition to strengthening its existing services to customers and travel partners, many new travel- related products are added to the web site. IRCTC e-train tickets are now open for booking and a number of travel agents who have signed up as partners are taking advantage of this feature.
Business challenge
Akbar Travels was facing a significant challenge in improving the efficiency and effectiveness of their email marketing campaigns. To address this challenge, they needed a reliable end-to-end marketing tool with advanced capabilities and a user-friendly interface, as well as a dedicated expert team to manage their email vertical. By partnering with a competent marketing tool and expert team, Akbar Travels could improve their email campaigns, increase customer engagement, and ultimately drive growth and profitability for their business.
Kasplo solution
Kasplo’s deliverability experts identified that Akbar Travels faced several challenges in improving the effectiveness of their email campaigns. To overcome these challenges, Kasplo’s team conducted a thorough study of Akbar Travels’ customer database and segmented the list based on location to enable targeted communication.
To optimize email content and subject lines, Kasplo’s team employed best practices in email marketing to improve the overall quality of email campaigns. The team also kept a close check on the performance of email campaigns, including open rates and click-through rates, to determine the best time to engage users.
Moreover, Kasplo’s team optimized email delivery times to ensure that the email campaigns reached the customers at the right time. The team continuously monitored the performance of email campaigns and made necessary changes to improve email engagement rates.
Overall, by implementing these strategies, Kasplo’s team was able to help Akbar Travels improve the effectiveness of their email campaigns, resulting in increased customer engagement, improved brand awareness, and ultimately, driving growth for the business.
Kishore R, Digital Marketing Manager
Akbar Travels
As an Digital marketing manager, I have found Kasplo’s email marketing tool to be incredibly effective in driving engagement and conversions. With its advanced segmentation and personalization capabilities, I am able to create highly targeted and relevant campaigns that resonate with our audience. The platform’s user-friendly interface and comprehensive analytics also make it easy to track and optimize campaign performance. The Kasplo team has been extremely supportive and responsive, providing valuable guidance and insights to help us achieve our marketing goals. I highly recommend Kasplo’s email marketing tool to any marketer looking to take their campaigns to the next level
