Author name: Vamshi

As we move into 2025, email marketing continues to stand tall as one of the most effective tools for engaging customers, building relationships, and driving sales. As per studies done by Shopify, a whopping 87% of marketing leaders consider email marketing essential to their company’s success. Moreover, 52% of email professionals saw their campaign ROI double between 2022 and 2023. These statistics prove the unparalleled potential of email marketing.

Growing your revenue doesn’t always require finding new customers, sometimes, the solution lies in getting more value from the ones you already have. Increasing the Average Order Value (AOV) is one of the most cost-effective ways to boost profitability while delivering more value to your customers. Let’s explore innovative and impactful strategies to encourage higher spending per transaction.

In this article, we are going to look into 5 of the most effective behavioral triggered campaigns that can turn those ‘almost’ lost sales into success stories.

Ever sent an email that never arrived? Bounced emails can be frustrating for both you and your subscribers. They miss out on your updates, and it hurts your ability to reach them in the future. A high email bounce rate can be detrimental to your email marketing efforts, affecting your sender reputation and overall deliverability.

Transactional emails are essential customer touchpoints that provide valuable updates, enhancing satisfaction and fostering brand loyalty.

Transactional emails are essential customer touchpoints that provide valuable updates, enhancing satisfaction and fostering brand loyalty.