Don't miss out! Plan your 2025 campaign success with our EMAIL CALENDAR.

Author name: jenish

Blog

Why do businesses love email marketing?

Let’s face it: love is in the air, but so is email marketing, and for good reason. Just like a great relationship, email marketing is about trust, consistency, and understanding. It’s about creating a lasting bond, not a fleeting affair. And in today’s fast-paced world, email marketing is the unsung hero that allows businesses to connect with their audience in ways that are deep, meaningful, and profitable.

Blog

Choosing the best CRM:Top 10 picks for every business

A Customer Relationship Management (CRM) system is more than just a tool to store contact information. It’s a powerhouse that can transform the way your business manages relationships, enhances customer service, and boosts sales. Choosing the right CRM for your business can be overwhelming, with so many options available. But worry not! We’re here to simplify the process by guiding you through key features to look for and presenting our top 10 picks for every business.

Blog

AMP Emails in 2025

When Google introduced AMP for email in March 2019, it set the stage for a new era of interactivity and real-time content within email marketing. With the ability to include interactive features like forms, carousels, and menus, AMP brought landing-page-like functionality to inboxes, promising to enhance the user experience. As we enter 2025, AMP emails continue to redefine email marketing strategies, allowing businesses to engage their audiences with dynamic content directly in their inbox.

Help articles

Understand the statistics of your campaign

Understand the statistics of your campaign In this article Step 1: Access statistics Step 2: Filter and search campaigns Step 3: Understand the overall statistics You will learn: Learn how to search and understand the overall statistics of your campaign performance, including metrics such as opens, clicks, bounces, spam reports, and more. Step 1: Access statistics From the Kasplo SMTP/API dashboard, navigate to the “Statistics” section. Here, you’ll find a “List of Your Campaigns” along with insights for each campaign. Step 2: Filter and search campaigns Use a filters to search a specific campaign Range: Filter your statistics by a specific date range. You can view data for a single day, a week, a month, or a custom period. Recipient Domain: This is useful if you want to see how your emails are performing for a particular company or industry (@kasplo.com, @gmail.com, @example.com). Sending Domain: Filter statistics based on the sending domain to analyze performance for different email accounts or platforms. Search by Email: You can search for specific emails by entering the email address in the search bar. Click the “Search” button to filter the results, or click “Reset” to clear the filters. Step 3: Understand the overall statistics From the “List of Your Campaigns,” you can view the performance metrics of your successfully completed past campaigns. Submitted: Total number of emails sent to your email provider. Delivered: Total number of emails successfully delivered to recipients’ inboxes. Opened: Total number of emails that recipients opened. Clicked: Total number of clicks on links within your emails. Unsubscribed: Total number of recipients who unsubscribed from your mailing list. Bounces: Total number of emails that bounced back due to invalid email addresses or other delivery issues. Spam Reports: Total number of emails flagged as spam by recipients. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Help articles

How to send an email using Kasplo API?

How to send an email using Kasplo API? In this article Step 1: Prepare your email content Step 2: Send your email using cURL Step 3: Verify the response Step 4: Monitor the campaign You will learn: Learn how to set up sender and recipient information, structure your email content, and send emails using the API. Step 1: Prepare your email content You’ll need to structure the email content, including dynamic attributes for personalization. Here’s a basic structure for your email request: From: Your sender email and name To: Recipient email and name Subject: The subject line of the email HTML Content: The body of your email in HTML format Example email structure curl –request POST –url https://in.kasplo.in/ –header ‘accept: application/json’ –header ‘api-key:YOUR_API_KEY’ –header ‘content-type: application/json’ –data ‘{ –email: { “from”: “senderalex@example.com”, “fromName”: “Sender Alex”, “replyTo”: [], “subject”: “Hello world”, “text”: “”, “html”: “html>Hello,This is my first transactional email sent from Kasplo.”, “recipients”: { “to”: [{ “name”: “John Doe”, “email”: “testmail@example.com” }], “cc”: [], “bcc”: [] }, “attachments”: [] } }’ Step 2: Send your email using cURL You can use cURL to send your email. Here’s the command you need to execute: curl –request POST –url https://in.kasplo.in/ –header ‘accept: application/json’ –header ‘api-key:YOUR_API_KEY’ –header ‘content-type: application/json’ –data ‘{ “email”: { “from”: “senderalex@example.com”, “fromName”: “Sender Alex”, “replyTo”: [], “subject”: “Hello world”, “text”: “”, “html”: “Hello,This is my first transactional email sent from Kasplo.”, “recipients”: { “to”: [{ “name”: “John Doe”, “email”: “testmail@example.com” }], “cc”: [], “bcc”: [] }, “attachments”: [] } }’ You can use cURL to send your email. Here’s the command you need to execute: Step 3: Verify the response After executing your cURL command, you should receive a JSON response indicating whether the email was sent successfully. Step 4: Monitor the campaign You can track the status of your emails and analyze performance via Kasplo’s real-time reporting and analytics. Navigate to the “Live feed” section in your Kasplo SMTP API to view detailed statistics, including delivery, open, and click rates. Refer to the help article to understand live feed (real-time reports). Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Help articles

Add and export suppression emails

Add and export suppression emails In this article Step 1: Access suppressions Step 2: Add recipient in suppressions Step 3: Export or remove the suppressed emails You will learn: Learn how to add a recipient to the suppression list, and categorize the type of suppression. Also, how to export or remove suppressed email addresses. Step 1: Access suppressions To access the suppression list, navigate to “Suppressions” from the Dashboard. Here, you will find all email addresses that have been suppressed during campaigns, along with previously added ones.  Each entry will display the type of suppression and the corresponding timestamp. Step 2: Add recipient in suppressions Click on the “Add Recipient” button Enter the email address you want to suppress Assign the type of suppression from “Type” Dropdown Click on “Save” to suppress the recipient   Step 3: Export or remove the suppressed emails Export: Search for the recipient > Select > Click on “Request export”. We will share the suppressed list personally in your email. Or Remove: Search for the recipient > Select > Click on “Remove Recipient”. The selected emails will be removed immediately. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Blog

BFCM 2024: 10 email marketing hacks

It’s not just hype, BFCM always brings record sales and this year 2024 is not an exception. According to Adobe’s holiday shopping trends report 2023, on Black Friday, online sales reached $9.8 billion and $12.4 on Cyber Monday, which is its all-time high.

Help articles

How to generate a new API key

How to generate a new API key? In this article Step 1: Generating a new API key You will learn: Learn how to generate a new API key to replace the old one. Step 1: Generating a new API key If you prefer using the API method, or if you need a new API key, follow these steps: Click on your username in the top-right corner of the dashboard. Select “Profile”. Scroll down to the “API Key” section. Click the regenerate (🔁) icon next to the API key. Copy the newly generated API key. Click “Update” to save your changes. This new API key will replace the old one, so be sure to update it in any applications where you use the API. And you will receive the API Key in the below format API key 9f878cf6f2404f6b81h70ac414879f Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Help articles

Getting started with Kasplo SMTP/API

Getting started with Kasplo SMTP/API In this article Step 1: Setting up SMTP credentials Step 2: Accessing Kasplo SMTP/API You will learn: Learn how to obtain your SMTP credentials and API key to log in to your Kasplo account.  Choosing between SMTP and API You have two options to send emails: SMTP: Ideal if you use an existing email application or prefer a more straightforward setup. API: Recommended for faster performance and large-scale email sending, but it requires more technical knowledge. Here’s a quick comparison: SMTP API Flexible with existing applications Three times faster No technical knowledge needed Requires coding knowledge Open protocol, easy setup Best for large-scale sending Step 1: Setting up SMTP credentials Once you’ve connected with Kasplo and added your sending domain, and user name, we will generate SMTP credentials to share with you. At the same time, an API key is automatically created and shared with you. You will receive the SMTP credentials in the below format Unset Smtp host : ‘smtp.kasplo.com’ Port      : ‘587’ Username  : ‘<smtp_user_name>’ Password  : ‘<smtp_user_password>’    smtp host: “smtp.kasplo.com”This is the SMTP host for Kasplo, which you’ll use to connect your email service to Kasplo’s platform for sending emails. Port: “587”Port 587 is the recommended port for secure email transmission, allowing reliable delivery of your emails through the SMTP server. Username: <smtp_user_name>Enter your unique Kasplo account username here, which is used for authentication when connecting to the SMTP server. Password: <smtp_user_password>Use the password provided to log in to your account. Note: You have the freedom to update the username and password whenever necessary. And you will receive the API Key in the below format API key 9f878cf6f2404f6b81h70ac414879f Note: If needed, you can generate a new API key once you log in to your Dashboard. Need help? Look here. Step 2: Accessing Kasplo SMTP/API You can log in to SMTP/API app using your credentials by visiting: Kasplo Webhook.   Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Case study

HK Vitals journey to 98% IPR with Kasplo

HK Vitals is a prominent health supplement brand in India, renowned for its commitment to providing high-quality nutritional products. With a focus on enhancing overall well-being, HK Vitals offers a diverse range of supplements catering to various health needs.

Scroll to Top