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BFCM 2024: 10 email marketing hacks

It’s not just hype, BFCM always brings record sales and this year 2024 is not an exception. According to Adobe’s holiday shopping trends report 2023, on Black Friday, online sales reached $9.8 billion and $12.4 on Cyber Monday, which is its all-time high.

Help articles

How to generate a new API key

How to generate a new API key? In this article Step 1: Generating a new API key You will learn: Learn how to generate a new API key to replace the old one. Step 1: Generating a new API key If you prefer using the API method, or if you need a new API key, follow these steps: Click on your username in the top-right corner of the dashboard. Select “Profile”. Scroll down to the “API Key” section. Click the regenerate (🔁) icon next to the API key. Copy the newly generated API key. Click “Update” to save your changes. This new API key will replace the old one, so be sure to update it in any applications where you use the API. And you will receive the API Key in the below format API key 9f878cf6f2404f6b81h70ac414879f Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Help articles

Getting started with Kasplo SMTP/API

Getting started with Kasplo SMTP/API In this article Step 1: Setting up SMTP credentials Step 2: Accessing Kasplo SMTP/API You will learn: Learn how to obtain your SMTP credentials and API key to log in to your Kasplo account.  Choosing between SMTP and API You have two options to send emails: SMTP: Ideal if you use an existing email application or prefer a more straightforward setup. API: Recommended for faster performance and large-scale email sending, but it requires more technical knowledge. Here’s a quick comparison: SMTP API Flexible with existing applications Three times faster No technical knowledge needed Requires coding knowledge Open protocol, easy setup Best for large-scale sending Step 1: Setting up SMTP credentials Once you’ve connected with Kasplo and added your sending domain, and user name, we will generate SMTP credentials to share with you. At the same time, an API key is automatically created and shared with you. You will receive the SMTP credentials in the below format Unset Smtp host : ‘smtp.kasplo.com’ Port      : ‘587’ Username  : ‘<smtp_user_name>’ Password  : ‘<smtp_user_password>’    smtp host: “smtp.kasplo.com”This is the SMTP host for Kasplo, which you’ll use to connect your email service to Kasplo’s platform for sending emails. Port: “587”Port 587 is the recommended port for secure email transmission, allowing reliable delivery of your emails through the SMTP server. Username: <smtp_user_name>Enter your unique Kasplo account username here, which is used for authentication when connecting to the SMTP server. Password: <smtp_user_password>Use the password provided to log in to your account. Note: You have the freedom to update the username and password whenever necessary. And you will receive the API Key in the below format API key 9f878cf6f2404f6b81h70ac414879f Note: If needed, you can generate a new API key once you log in to your Dashboard. Need help? Look here. Step 2: Accessing Kasplo SMTP/API You can log in to SMTP/API app using your credentials by visiting: Kasplo Webhook.   Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Case study

HK Vitals journey to 98% IPR with Kasplo

HK Vitals is a prominent health supplement brand in India, renowned for its commitment to providing high-quality nutritional products. With a focus on enhancing overall well-being, HK Vitals offers a diverse range of supplements catering to various health needs.

Help articles

Capping and Pruning of emails

Capping and Pruning of emails In this article Step 1: Access capping and pruning Step 2: Capping the number of emails sent Step 3: Pruning the number of emails sent You will learn: Learn how to set daily or periodic email limits for individuals and stop sending emails after a certain number of unopened messages. This will help you avoid overwhelming your customers with too many emails. How it works: Capping: Limit the number of emails sent to a contact per day or over a specific period. Pruning: Limit the number of emails sent to a contact whose prior emails were not read.  Step 1: Access capping and pruning From the Dashboard > Settings > GLOBAL SETTINGS, scroll down to find the Capping & Pruning section. On the left side, you’ll find options for Capping, and on the right side, you’ll find options for Pruning. Step 2: Capping the number of emails sent In the Capping box, set the maximum number of emails to be sent per day to a particular contact. For example, if you enter 5, each person will receive at most 5 emails per day. Note: Maximum number of days you can add is 365 days. Step 3: Pruning the number of emails sent In Pruning, you will have two options: “Contact pruning by score” and “Contact pruning by day”. You can enable either of the methods. 1. Contact pruning by score: Limit the number of emails sent to a contact if previous emails haven’t been opened.   Example: If you set the limit to 4, no more than 4 emails will be sent to a contact if none of the previous emails were opened. Contact pruning by day: Limit the number of days emails are sent to a contact if previous emails haven’t been opened. Example: If you set the limit to 4 days, emails will be sent for up to 4 days, and if none of the emails are opened during this period, further emails will be paused. You can enable either of these options. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Help articles

Create and manage suppression list

Create and manage suppression list In this article Step 1: Create a suppression list Step 2: Manage the suppression list You will learn: Discover how to create a suppression list and automatically manage subscribers by adding them to the subscription list. How it works: Create a list to exclude specific email addresses from your campaigns. Automatically add subscribers to the right list based on their actions, such as unsubscribes, bounces, or complaints. This approach helps you effectively manage your email outreach and keep your lists clean and targeted. Step 1: Create a suppression list To access suppression management, navigate to Dashboard > Settings > GLOBAL SETTINGS> Scroll down until you find the “Global Suppression List” under the “Seed List” section. Click “CREATE SUPPRESSION LIST”. Enter the name of the suppression list in the pop and click on “CREATE” 2. To add contacts to the suppression list, click the (+) icon in the Action column, then select “Add contacts”. Input the contacts and choose the appropriate category from the dropdown menu. Finally, click “SAVE”. 3. To bulk import data, click the (+) icon in the Actions column, choose “Import contacts,” upload your CSV file, and click “Save.”Note: Download a sample CSV file by clicking here. 4. The number of emails added to the list will be displayed under “Number of IDs.” Next to that you can also check the status (Active/Inactive) of the list. 5. To export the seed list, click again on the (+) in the Actions column. Select “Export,” and the list will be downloaded in CSV format. 6.You can also view and delete the list from the Actions (+). You can automatically add contacts to the appropriate suppression list based on their actions. Step 2: Manage the suppression list Scroll down to the “Global Auto Subscriber Management” section below the “Global Suppression List”, from there you can auto-manage your suppression lists. 2. You can automatically manage actions like unsubscribes, bounces, and complaints by adding those contacts to the appropriate suppression lists. 3. To do this, select the “Auto Unsubscribe Suppression List” option and choose the list where you want to add your unsubscribe contacts automatically. This ensures that whenever a contact unsubscribes, they are added to this list, preventing future emails from being sent to them. 4.Select the “Auto Bounces Suppression List” option and choose the list where you want to add your bounced contacts automatically. This ensures that whenever a contact gets bounced, they are added to this list, preventing future emails from being sent to them. 5.Select the “Auto Complaint Suppression List” option and choose the list where you want to add your complaint contacts automatically. This ensures that whenever a contact spam complained, they are added to this list, preventing future emails from being sent to them. 6. Once lists are added, click on “Save” to automatically assign contacts to their appropriate list. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

Whats latest

Schedules emails in minutes

Stop the scramble! Kasplo now schedules emails in minutes We all know the struggle: crafting amazing email campaigns, then scrambling to schedule them at the perfect time. Worry no more! Kasplo just made scheduling a breeze with our brand new super-speedy scheduler. Now you can schedule your campaigns in minutes, with two awesome features to help you nail that perfect send time: Time-based scheduling Pick the exact date and time you want your email to blast out. Birthday greetings at midnight? Holiday promotions before the rush? You got it! Send time optimization We’ll analyze your audience data and suggest the optimal send time for maximum engagement. Sleep soundly knowing your emails are hitting inboxes when your customers are most likely to open them. What’s the big win? Save precious time: Ditch the scheduling scramble and focus on crafting killer email marketing campaigns. Boost engagement:Reach your audience when they’re most receptive, leading to more opens and clicks. Stress-free sending:Schedule with confidence, knowing your emails are going out at the perfect time. Ready to take the scheduling stress out of email marketing? Head over to your Kasplo dashboard and explore the super-speedy scheduler! It’s time to send smarter, not harder. Other updates Kasplo is now on Shopify store with its new Reviews app Read More → Kasplo email marketing app is on Shopify now Read More → Evolved segmentation Read More → Read more Subscribe to our monthly newsletter to get regular marketing news, product releases and feature updates, and much more. Subscribe

Whats latest

Evolved segmentation

Your Kasplo emails just got a major upgrade Remember those generic emails you used to send? Yeah, us too. Boring! Well, ditch that one-size-fits-all approach because Kasplo just made your email marketing way more personal. Introducing super-smart segmentation! Now you can send emails that your customers will actually want to read and click on. Think about it: imagine sending special offers on phone cases to people who just bought a new phone, or reminding folks who forgot something in their cart with a friendly nudge (and maybe a discount ). Here’s the cool part: you can target people based on what they’ve already done with you: Stuff they bought Did they snag that new gadget you have? Perfect, send them deals on cool accessories! What they browsed Did they check out a specific product or download something? Target them with related offers. How they opened your emails Did they open your last email? Click a link? We can help you reach the engaged folks. Basically, it’s like having a superpower for email marketing. More engagement, more sales, and happier customers – that’s the magic of segmentation! Other updates Kasplo is now on Shopify store with its new Reviews app Read More → Kasplo email marketing app is on Shopify now Read More → Read more Subscribe to our monthly newsletter to get regular marketing news, product releases and feature updates, and much more. Subscribe

Help articles

Create a seed list

Create a seed list In this article Step 1: Access seed list Step 2: Create a new seed list Step 3: Import and export emails into the seed list Step 4: Use the seed list You will learn: Learn how to create a seed list, export and import email addresses into the seed list, and how to use it. How it works: A seed list in email marketing is a group of email addresses used to test and monitor campaigns. It can include internal and external addresses to ensure emails look & feel, reach inboxes, and perform well. Testing with a seed list helps identify and fix issues, improving deliverability and engagement before reaching your full audience. Step 1: Access seed list From Dashboard > Setting > Select GLOBAL SETTINGS. At the top, you’ll find the Seed List section. Step 2: Create a new seed list Click on “CREATE SEED LIST” to add a new list. Enter the name of the list in the pop-up, then click “CREATE.” The list is now created. You can now add email addresses to the list to send the test email. Step 3: Import and export emails into the seed list To import emails into the list, click on the (+) in the Actions column. Select “Add contacts (+),” add the email IDs to the list, and click “Save.” 2. To bulk import data, click the (+) icon in the Actions column, choose “Import contacts,” upload your CSV file, and click “Save.” Note: Download a sample CSV file by clicking here. 3. The number of emails added to the list will be displayed under “Number of IDs.” Next to that you can also check the status (Active/Inactive) of the list. 4. To export the seed list, click again on the (+) in the Actions column. Select “Export,” and the list will be downloaded in CSV format. 5. You can also view and delete the list from the Actions (+). Step 4: Use the seed list Include the seed list when setting up a campaign to ensure that test emails are sent to the email IDs in the list, ensuring successful delivery of your campaigns. Refer to this help article to learn how to use a seed list while creating a campaign. Related articles How to Import reviews using Kasplo Reviews? How to collect product reviews using Kasplo Reviews? How to change the look and feel of your review widget? How to collect picture reviews using Kasplo Reviews? Book a meeting

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