15X
Akshaya Patra witnessed a growth of 15X in terms of open rates after the partnership with Kasplo
About Akshaya Patra
NO CHILD IN INDIA SHALL BE DEPRIVED OF EDUCATION BECAUSE OF HUNGER.
Through their Mid-Day Meal Programme, Akshaya Patra attempts to feed the millions of children in India who lack the means, but, have the zeal to learn and achieve. By feeding them one wholesome meal a day, Akshaya Patra gives them the nourishment and motivation they need to pursue an education for a better future. It is their endeavor to reach out to every child at the grass root level of the society.
Business challenge
The challenge faced by Akshaya Patra is to optimize the performance of their email marketing campaigns by ensuring the accuracy and quality of their email list. Due to the large volume of data and the complexity of the data sources, it becomes difficult for Akshaya Patra to validate and clean the email list manually. This poses a challenge for the organization to achieve a high email deliverability rate and engage more donors effectively.
Kasplo solution
To overcome this challenge, Akshaya Patra partnered with Kasplo to streamline their email marketing efforts. Kasplo’s email validation technology helped Akshaya Patra clean and validate their email list in real-time, ensuring that the email addresses were accurate and up-to-date. This can significantly reduce the bounce rate and improve the email deliverability rate.
Furthermore, Kasplo’s solution also helped Akshaya Patra to segment their email list based on the level of engagement and interest, enabling them to create personalized and targeted email campaigns. This resulted in higher open rates, click-through rates, and ultimately, more donations.
The implementation of Kasplo’s email validation solution also enabled Akshaya Patra to monitor their email marketing campaign’s performance and optimize their strategies accordingly. This led to better engagement and conversion rates, ultimately helping Akshaya Patra achieve their fundraising goals and make a more significant impact in the community.
Ashok Kini,
General Manager
Akshaya Patra
I’m pleased to discuss my interactions with Kasplo, a superb email service that has radically changed the way I interact with my donors. Kasplo’s superior customer service is what makes them stand out from other email providers. Every time we had a question or a problem, their support staff responded very away and offered a solution. Their commitment to client pleasure is quite outstanding. In conclusion, I endorse Kasplo to anyone searching for a dependable and feature-rich email service. I appreciate Kasplo for offering such a great service.
