MIND before you hit ‘Send Email’!

CAN-SPAM compliance

  1. The undesired or sometimes illegal email messages that frame up email spam, account for 60 percent of all emails sent across globally, which adds up to about 20 billion spam messages sent daily.

    CAN-SPAM spells out specific rules to stall companies from malicious email marketing or risk disciplinary action that might place the business at threat.

    Despite its name, CAN-SPAM Act doesn’t apply only to commercial messages, but also includes email that endorses content on commercial websites. Surprisingly enough, the law makes no exception for business-to- business email either. Bad Law is No Law; agreed.

Jotting down few check lists to bear in mind to shun away CAN-SPAM violations and hefty penalties.

Don’t buy and Sell email lists

CAN-SPAM explicitly prohibits the buying and selling of email lists. Sending emails to people who did not specifically sign up to receive them, guarantees a huge unsubscribe rate. Even worse, it sets businesses up for a large number of spam complaints. 

Say no to false headers

All marketing emails must provide accurate routing information – the originating domain name and email address – and authentic identities in the “From,” “To” and “Reply-To” fields.

Misleading subject lines

No attempt should be made to mislead recipients to open emails or tempt customers with “free” or similar tag in the subject line unless there is really an offer in the basket. To be more precise, “Season Sale” might get past spam blockers, “Season Sale for Members only” is more accurate.

Sender’s postal address

Email must include a valid physical postal address. This can be sender’s current street address, registered post office box, or a private mailbox registered with a commercial mail receiving agency.

Honor opt-outs immediately

At most, 10 days what is allowed to pull out subscribers once an opt-out request is received. Strictly, this must be free of charge and without asking for any personal information or selling a person’s information.

Don’t mix marketing lists

Well, it is a good practice to send emails to customers who have explicitly opted-in to specific marketing lists, rather than mixing blog emails of commercial content with non blog marketing emails.

You are remembered for the rules you break; if a business domain is identified as violating CAN-SPAM Laws, ISP will block emails regardless of content and sure to cease all online services.

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